France
and Google are playing a delicate game of brinkmanship in the courts of
Europe, and it still isn’t clear who’ll come off worse. France fined
the search company €150,000 ($200,000) last month as a penalty for
failing to tell French citizens exactly what happens to their personal
data. Google could have coughed up the trivial sum and drowned its
sorrows in a bottle of beaujolais, but instead it has decided to fight —
not because of the money, but because accepting the fine would have
also involved making a public admission of guilt (published below the
search button in a size 13 font, no less) and the company feels this
would have “irreparably damaged” its reputation.
Google’s legal appeal against the fine appears to rest on creating a rift between France and the European Union, because it claims its privacy policy meets EU requirements and shouldn’t have to be amended to suit one European country. (Although, to be fair, many other European countries have also complained about it.) So, here’s the risk: What is currently a dispute over fines and typefaces could theoretically — in the worst case scenario — escalate into another international court case that runs on for years, or it could even become a question of sovereignty that risks causing France to lose face. Some of this is doomsday-ish speculation on our part admittedly, but Google’s well-funded legal department doesn’t look ready to quit any time soon.
Google’s legal appeal against the fine appears to rest on creating a rift between France and the European Union, because it claims its privacy policy meets EU requirements and shouldn’t have to be amended to suit one European country. (Although, to be fair, many other European countries have also complained about it.) So, here’s the risk: What is currently a dispute over fines and typefaces could theoretically — in the worst case scenario — escalate into another international court case that runs on for years, or it could even become a question of sovereignty that risks causing France to lose face. Some of this is doomsday-ish speculation on our part admittedly, but Google’s well-funded legal department doesn’t look ready to quit any time soon.
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