Etihad Airways and Lakmé Fashion Week have announced a collaboration with Paris-based Manish Arora, who returns to the prestigious Mumbai fashion event after more than five years.
The celebrated Indian couturier marks the 10th anniversary of his colourful Paris collection by presenting ‘CosmicLove’ at the Lakmé Fashion Week Winter Festive 2017 on August 19. His show, ‘Etihad Airways Presents Manish Arora,’ will take the star-studded audience of Bollywood celebrities, lifestyle media and fashion lovers on a visual journey that spans the tribes of Africa and the outer reaches of the universe.
Etihad Airways flew Manish Arora on its recently-launched Airbus A380 Paris – Abu Dhabi service and onwards to India, capturing his journey on film from the French capital to Delhi, during which he speaks candidly about his inspiration from the varied cultures and environment.
“The line I am bringing to Mumbai is inspired by the tribes of Africa and outer reaches of the cosmos,” Arora said.
“Having spent 10 years of my working life in Paris after launching my career in Delhi, I have drawn much inspiration from my travels to the work I create. It’s wonderful to be associated with Etihad Airways, an airline I have admired and travelled with for so many years.”
The collaboration with Manish Arora is the latest initiative by the Abu Dhabi-based carrier to demonstrate its position as the fashion industry’s preferred airline. This will be the airline’s third presence at Lakmé Fashion Week over the past 12 months, further elevating its premium brand presence alongside the world’s most revered luxury names.
Last year, Etihad Airways struck a global agreement with WME/IMG to become a long-term partner of the fashion community.
Patrick Pierce, Etihad Airways Vice President Marketing Partnerships, said: “Working with esteemed designers such as Manish Arora strengthens Etihad Airways’ commitment to the fashion industry, where we are fast becoming the airline of choice. Our video is a unique portrait of Manish’s journey back to Lakmé Fashion Week, one of the leading events on the international fashion calendar.”
Mumbai is the latest stop in Etihad Airways’ global fashion calendar, supporting 17 men’s and women’s fashion events worldwide every year, with shows in London, Milan and New York following next month.
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