Honeywell Promotes Youth Talent, Develops Brand Ambassadors

Chairman Honeywell, Oba Otudeko

Honeywell Flour Mills Plc is tapping into the creative talents of youths by discovering and improving on their inert abilities with a view to making them rediscover themselves.The company is also creating brand ambassadors in the process through Honeywell wheat meal cooking competition among the National Youth Service Corps (NYSC) members.Director, Marketing, Honeywell Flour Mills Plc, Mr. Benson Evbuomwan, stated this at the recent Cooking Competition held at the NYSC, Lagos State camp, Iyana Ipaja, where Mr. Micheal Omogberha of Platoon 5 emerged overall best cook, carting home a fridge with N30,000 cash.

According to Evbuomwan, Honeywell will continue to promote cooking talents among the youths, saying such will bring out their unique skills with a view to equipping them for future challenges, and it will also endear them early enough to the company’s products by making them Honeywell Ambassadors.Explaining the rationale for the competition, Evbuomwan said the company, one of Nigeria’s premier producers of wheat based products, is utilising the opportunity provided by the unique change point of the Corps members who are basically future mothers and fathers by introducing to them the company’s products so as to appreciate them; with a view to shaping their choice of food items in future.

“We are looking beyond today. Our expectation is in the long run. These are prospective mothers and fathers who will be opinion-moulders in their respective families. They will virtually be Honeywell Ambassadors as they have affinity with the products already. Besides, we are doing this to also lift the social activities in the camp so that the corpers’ stay will not remain boring”, he said.The company, which produces Superfine Flour, Whole Wheat Meal, Semolina, Brown Flour, O! Noodles, Spaghetti and Macaroni, has increased its production capacity from the current 1,000 metric tonnes to 2,600 metric tonnes per day, owing to increasing demand from the domestic market and the African sub-region, as well as the need to compete favorably in the market. This expansion reportedly gulped over N10 billion.

The competition, which was also graced by top notch of the Service including NYSC Lagos State Coordinator, Mrs. Adenike Adeyemi, also witnessed various talent shows where various gifts and consolation prizes were won.Adeyemi appreciated Honeywell for committing so much to the programme in terms of human and capital resources and urged other corporate organisations to emulate the inspiring gesture of the company.