Successful candidates will be AstraZeneca Employees and will be located at AstraZeneca's MedImmune strategic science center in Gaithersburg, Maryland. MedImmune is the worldwide biologics research and development arm of AstraZeneca, a global, innovation-driven biopharmaceutical business that focuses on the discovery, development and commercialization of small molecule and biologic prescription medicines. MedImmune is pioneering innovative research and exploring novel pathways across key therapeutic areas, including respiratory, inflammation and autoimmunity; cardiovascular and metabolic disease; oncology; neuroscience; and infection and vaccines.
Job Description
A unique opportunity to globally shape the launch success of a novel oncology immunotherapy. This global commercial role focuses on leading the implementation of the brand strategy and the tactical plan which supports the global brand strategy, life cycle management plan, and brand operational plan. Critical success in this role will come from working closely with markets to understand changing market trends, localize global strategy and share best practices.
The role will also be responsible for developing and leading day-to-day marketing projects. Programs include: Development of Brand strategy and guidance documents, operational plans, development of campaign materials, non-personal promotion efforts, robust pre-launch and launch preparation.
Major Duties and Responsibilities:
  • As guided by the Sr. Director, Immune Mediated Therapies, actively seeks input from different external and internal stakeholders to appropriately inform opportunities for the brand
  • Customer Insight/Performance - Utilize the insights to analyze and create customer insight, interpret marketing performance and provide opportunities to maximize contribution
  • Contributes to and leads elements of commercialization Strategy including BSP development, message/marketing material development, and rollout of planning/execution
  • Creative Concept and Message Development - Translate the brand strategy and positioning into consistent messages that build on the customer insights and refresh as warranted by insight, market dynamics and clinical trial results.
  • Promotional Mix Resource Allocation and Management -- Evaluate the right channel, technology, and spending for each relevant customer group, addressing regionalization nuances and optimizing resource mix to maximize sales with measurable responses.
  • Integration -- Ensure brand programs are fully integrated across customer groups and address diverse needs of patients and HCPs
  • Manage marketing relationships with agencies, vendor partners, consultants, and other third party groups
  • Budget & Financial - Represent financial fundamentals that will track brand performance and manage budget


Requirements/Qualifications:
Essential :
  • Bachelors degree
  • Expertise & experience in oncology
  • Understanding of the development process and necessary commercial touch points
  • Thorough understanding of general business and core marketing principles and application to future healthcare market challenges
  • Strategic thinking, judgment and influencing skills, to develop and implement strategies
  • Strong leadership attributes to generate commitment and constructively resolve issues
  • Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.
  • Evidence of developing compelling Business cases
  • Sufficient understanding of technical risks and the implications for the commercial aspects to future brands
  • Sufficient understanding of key marketing skill sets
Desirable:
  • Relevant technical degree
  • MBA
  • Broad commercial experience
  • Global commercial experience
  • Inline Brand Marketing Company experience
  • Exposure to decision-making bodies
  • Working with R&D and other non marketing functions
Leadership Capabilities
  • Strategic Leadership: ability to assess - and build commitment to - current and future needs based on analysis of risks, opportunities and priorities
  • Acts decisively and independently: has confidence and ability to provide clear direction and make decisions (strategic & tactical) without guidance or affirmation (but knows when to inform/seek leadership buy-in)
  • Leadership influence: able to engage and constructively challenge others across all leadership levels
  • Customer-focused: ability to consider many customers' (internal and external) needs while able to take a bigger picture view
BSP Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation